Don't Flinch! Webster defines the word "flinch" as to withdraw or shrink from, as if from pain. Throughout this book you will be challenged by University of Nebraska Receivers Coach Ron Brown to not withdraw or shrink from your responsibilities in today's culture or cost to you personally. During the spring of 2001 in Grand Island, Ron spoke to a crowd of more than 1,000 students and adults. This book is based on his message that evening.